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  • Understanding Data Activation
    • What is Data Activation?
    • Why Choose Hightouch?
    • Data Activation Use Cases
  • Data Readiness
    • Assessing Data Readiness
    • Data Warehouse Setup
    • Bringing Sources In
    • Data Modeling Fundamentals
    • Creating Business Rules
  • Hightouch Features
    • Data Syncs
    • Customer Studio
    • Hightouch Events
    • Campaign Intelligence
    • Match Booster
    • AI Decisioning
  • Composable Customer Data Platform (CDP)
    • What is a Composable CDP?
    • Use Cases
    • How Do I Get Started?
    • Migrating from Traditional CDP to Composable CDP
  • Change Management and Strategy
    • Change Management
    • Training Your Team
    • Building a Data-Driven Culture
    • Ongoing Maintenance and Optimization