Welcome to the Learning Hub

Welcome to the Learning Hub, your go-to resource for mastering the art of data activation and all things Hightouch. Think of this as your cozy corner café where we brew complex data concepts into palatable sips, whether you're a seasoned data professional, a curious marketer, or a business leader ready to unlock the full potential of your data.

Here’s a sneak peek at what you’ll find:

Understanding Data Activation

What is Data Activation? Imagine having a library full of books but without a librarian to help you navigate it. Data activation is the librarian, turning your data into actionable insights.

Why Choose Hightouch? Consider Hightouch your Swiss Army knife of data tools. Effortlessly sync your valuable data to all the platforms and systems where it's most needed.

Data Activation Use Cases Explore how industry leaders leverage data activation to revolutionize their decision-making processes.

Data Readiness

Assessing Data Readiness Before you embark on a data activation journey, let’s diagnose the health of your data infrastructure. Think of it as a pre-flight checklist ensuring everything is ready for takeoff.

Data Warehouse Setup Dive into best practices for setting up a robust data warehouse, your ground zero for data storage and management.

Bringing Sources In Learn how to seamlessly integrate diverse data sources into your warehouse, making sure your data engine runs smoothly.

Data Modeling Fundamentals Modeling your data is like drawing the blueprints for a skyscraper—essential for building something strong and reliable.

Creating Business Rules Establish guidelines to maintain data consistency and quality, because who doesn’t love a well-organized game plan?

Hightouch Features

Data Syncs Consider data syncs as the veins pumping vital data through your organization, ensuring every part is nourished with the insights it needs.

Customer Studio, Hightouch Events, Campaign Intelligence, Match Booster, AI Decisioning From audience segmentation to AI-driven decisions, discover the suite of tools that make Hightouch a powerhouse for data activation.

Composable Customer Data Platform (CDP)

What is a Composable CDP? Learn why a composable CDP is like upgrading from a flip phone to a smartphone—more adaptable, more powerful, and better suited for modern business needs.

Composable CDP - Use Cases Real-world applications showing how businesses benefit from a flexible and scalable CDP.

Getting Started and Migration Ready to make the switch? We’ll guide you through the steps and considerations for transitioning from a traditional CDP.

Change Management and Strategy

Change Management Best Practices Discover strategies to smoothly onboard data activation processes and avoid hiccups that could derail your progress.

Training Your Team Equip your team with the knowledge and skills needed to make the most of Hightouch and your data.

Building a Data-Driven Culture Creating a data-centric culture is more than just flipping a switch. Learn how to infuse data-driven decision-making into your organizational DNA.

Ongoing Maintenance and Optimization Data activation isn’t a one-and-done deal. We’ll show you how to keep refining and optimizing your processes for long-term success.

So, whether you're just starting out or looking to deepen your expertise, the Learning Hub is here to help you at every step of your data activation journey. Dive in, explore, and transform your data into a powerhouse of insights and actions.

Happy learning! 🚀